Our Research Approach

Good Business Sense uses a combination of Quantitative and Qualitative analysis to obtain the most reliable results for marketplace analysis. The analysis includes:

• Initial face-to-face interviews to determine the customers' agenda and "hot" topics, understand priorities and to have initial input on the questionnaire design; 
• Design of questionnaires is based on the initial management brief and customers' feedback;
• Customer survey; 
• Comprehensive research into competitors' markets in order to gain a full understanding of potential market share and customer share for the best result; 
• Telephone surveys &Social Media;
• Customer focus groups (where required); 
• Online surveys to increase the audience and reach of our research projects. 


Good Business Sense Pty Ltd

119 Willoughby Road
Crows Nest, NSW 2065

PH: +61 2 8987 1928

Email: info@goodbusinesssense.com.au

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