Good Business Sense uses a combination of quantitative and qualitative analysis to obtain the most reliable results for marketplace analysis. The analysis includes:
Initial face-to-face interviews to determine the customers' agenda and "hot" topics, understand priorities and to have initial input on the questionnaire design
Design of questionnaires is based on the initial management brief and customers' feedback
Customer survey
Comprehensive research into competitors' markets in order to gain a full understanding of potential market share and customer share for the best result
Telephone surveys
Social media
Customer focus groups (where required)
Online surveys to increase the audience and reach of our research projects