Our Project Approach

Good Business Sense uses a combination of quantitative and qualitative analysis to obtain the most reliable results for marketplace analysis. The analysis includes:

  • Initial face-to-face interviews to determine the customers' agenda and "hot" topics, understand priorities and to have initial input on the questionnaire design
  • Design of questionnaires is based on the initial management brief and customers' feedback
  • Customer survey
  • Comprehensive research into competitors' markets in order to gain a full understanding of potential market share and customer share for the best result
  • Telephone surveys
  • Social media
  • Customer focus groups (where required)
  • Online surveys to increase the audience and reach of our research projects
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119 Willoughby Road, Crows Nest NSW 2065  |  Ph: +61 2 8987 1928  |  Email:  info@goodbusinesssense.com.au