Our Project Approach
Good Business Sense uses a combination of quantitative and qualitative analysis to obtain the most reliable results for marketplace analysis. The analysis includes:
- Initial face-to-face interviews to determine the customers' agenda and "hot" topics, understand priorities and to have initial input on the questionnaire design
- Design of questionnaires is based on the initial management brief and customers' feedback
- Customer survey
- Comprehensive research into competitors' markets in order to gain a full understanding of potential market share and customer share for the best result
- Telephone surveys
- Social media
- Customer focus groups (where required)
- Online surveys to increase the audience and reach of our research projects
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119 Willoughby Road, Crows Nest NSW 2065 | Ph: +61 2 8987 1928 | Email: info@goodbusinesssense.com.au